![]() Sidney DeBoer of Lithia Motors described his rise from office manager to dealership owner after the death of his father. The final general session concluded with poignant messages from two individuals. The festivities begin with NADA 100 Carnival, an opening gala at Mardi Gras World where guests were entertained by Foreigner, Cowboy Mouth and local jazz musicians while enjoying local cuisine. ![]() The event was held January 26 – 29, 2017 at the New Orleans Convention Center where the American Truck Dealers (ATD) Convention and Expo ran concurrently.
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